What to wear for Headshots

Branding Portrait Style Guide

Styling a branding photoshoot to get the most bang for your buck …… But where to begin?

What to wear for Headshots and Branding Photoshoots

A branding headshot is more than just a picture—it’s a visual representation of your business, your personality, and the message you want to convey to potential clients. Whether you’re an entrepreneur, creative professional, or corporate executive, preparing for a successful branding photoshoot can be the key to making a memorable impression. The goal is to feel confident, look approachable, and reflect your unique brand identity. Here’s a guide on how to style and prepare for your branding headshot photoshoot, including what to wear, what props to bring, and how to align everything with your ideal client and brand message.

Styling tips to consider

Define Your Brand Identity and Message

Before you even think about what to wear or bring, take a step back and clarify your brand identity. Ask yourself:

Who is my ideal client?
Are you targeting corporate professionals, creative entrepreneurs, or everyday consumers? Your headshot should align with the audience you want to attract. For instance, a corporate executive might opt for a polished, formal look, while a lifestyle coach may prefer a more casual, approachable vibe.
What are my brand values and personality?
Think about your brand’s voice and tone. Is your brand fun and playful? Minimalistic and modern? Warm and approachable? Choose clothing and styling that speaks to these values. Your headshot should feel like a natural extension of your brand persona.
What colors represent my brand?
If you already have a color palette for your brand, incorporate those colors into your wardrobe or background for a cohesive look. Whether it’s a bold red, calming blue, or neutral tones, using your brand colors will help reinforce your identity and make your photos feel consistent with the rest of your marketing materials.

What to wear for Headshots and branding - use props

Choose Items That Enhance Your Story

Props can be a great way to add personality to your headshot and emphasize your professional identity. However, less is more—choose items that feel authentic to your brand and won’t overpower you in the photo.

Technology and Tools of Your Trade: If you’re in a tech-savvy industry or work with specific tools, props like a laptop, tablet, or microphone can subtly convey your profession.
Personal Touches: Consider props that reflect your personality or field of expertise. A coffee cup, make up brushes, a camera or a book related to your industry can add warmth and authenticity to your image. Just be careful not to overcrowd the photo—keep props to a minimum.

Choose Outfits That Reflect Your Brand

Your clothing choices will play a significant role in how you come across in your headshot. The goal is to look polished but not overly stiff, professional but still approachable.

Stick to Solid Colors: Solid colors tend to photograph better than patterns, which can distract from your face. Choose colors that complement your skin tone and align with your brand palette. If you’re unsure, classic neutrals like black, white, gray, navy, or earth tones work well. Bright colors can be effective if they reflect your brand’s energy.
Consider Your Brand’s Personality: For a more relaxed or casual brand, you might opt for a smart-casual look—think a neat button-down shirt or a simple top paired with a jacket or cardigan for a layered look.
If you’re a creative professional or entrepreneur, consider wearing something that shows off your style but still looks polished. A tailored blazer with a pop of color or a sleek blouse can project confidence without being too formal.

Show your Personality!

Small businesses and solo entrepreneurs are not just selling a product. You are selling the experience of working with you. Don’t be afraid to show your personality, authenticity is appreciated and valued.

Relax and Be Natural: Keep your body language open and approachable.
Eyes and Expression: Your expression should convey confidence without being too intense. A natural smile or a soft, serious look can help reflect your personality. Think about your brand message: Are you warm and friendly, or are you more authoritative and professional? Tailor your expression accordingly.

Casual branding portrait that shows personality

What to wear for Headshots and branding - express your personality

A well-executed branding headshot can elevate your professional image and communicate your brand’s personality to potential clients or partners. By carefully considering your wardrobe, props, and the message you want to convey, you’ll ensure your photos speak volumes about who you are and what your business stands for. The key is to keep everything aligned with your brand’s core values while looking authentic, approachable, and confident. Good luck, and don’t forget to enjoy the process—after all, this is your moment to shine!